MILLIONS of people love shopping at budget supermarkets Aldi and Lidl - but have you been pronouncing the names incorrectly for years?
The retailers have cleared up how their brand names should actually be said, and it’s baffled numerous shoppers.
First off, when it comes to Lidl, many British people call it with a short, sharp “Li” at the start, which makes it sound similar to the word little.
However, in Germany the store is actually pronounced Lee-dl.
Meanwhile, Aldi has also left customers torn with some calling it All-di when they do their grocery shopping.
According to the German retailer, it should actually be a short “Al” such as with the word alloy.
The name actually came from the surname of the brothers who started the chain.
Aldi was founded by Karl Albrecht and his brother Theo, and the “Al” is taken from Albrecht, and the “di” comes from discount.
Although the store was initially launched in 1946, it became known as Aldi in 1962, and currently has 11,234 locations.
While the name pronunciations may seem obvious to some, Twitter users have been sharing their confusion.
every time i have to pronounce lidl the english way i lose 5 years of my life
— lisa (@lovelywooyo) February 4, 2020I hadn't even realised it's pronounced differently in english and... ouch 😬
— marina⁷ 🐙🌙 (@moonwanderings) February 4, 2020One said: “Every time i have to pronounce lidl the english way i lose 5 years of my life.”
Another added: “I hadn't even realised it's pronounced differently in english and... ouch.”
And person said they were “haunted” by someone they knew who called Aldi “oldie”.
Aldi and Lidl aren’t the only brand names to cause confusion.
You might have visited Ikea millions of times and half your home might be filled with its furniture, but that doesn't mean you're pronouncing it correctly.
Rather than eye-KEY-uh, it's actually ee-KAY-uh. Mind blown? We know.
And even if you're the world's biggest fan of the hazelnut chocolate spread, you've probably been pronouncing it wrong this whole time.
Most people would say Nut-ELL-ah but it's actually NEW-tell-uh. Utterly shocking.
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